Margin leakage detected
Marketplace fees moved above the expected contribution threshold.
Reprice 18 affected SKUsCommerce systems, integrations & AI
Commerce systems, orchestrated.
We connect the platforms, data, integrations, automation and AI that power modern commerce.
- Platforms
- Graph
- Logic
- Revenue
- Orchestration
The PGLRO framework
Five layers. One operating system.
Modern commerce is not one system. It is a network of platforms, data, workflows and decisions. These are the five layers we work across.
PPlatforms
The systems your business runs on.
GGraph
The connected data across customers, products, orders and channels.
LLogic
Integrations, automation, workflows and intelligence that move business forward.
RRevenue
Conversion, retention and greater commercial impact.
OOrchestration
A unified commerce ecosystem that works together.
What we connect
The systems behind the storefront.
Your storefront is one part of ecommerce. These are the systems it has to agree with, every hour of every day.
Storefront
Commerce platforms
Shopify Plus, Adobe Commerce, BigCommerce, commercetools, WooCommerce.
Finance & operationsERP
NetSuite, Dynamics 365, Acumatica, Sage, Brightpearl, Cin7.
ProductPIM
Akeneo, Salsify, inriver, Syndigo, Plytix, Pimcore.
CustomerCRM
Salesforce, HubSpot, and the customer record that spans them.
FulfillmentOMS / WMS
Order routing, allocation, 3PLs, warehouses and carrier APIs.
SupportCustomer service
Gorgias, Zendesk, Kustomer, connected to live order context.
LifecycleMarketing automation
Klaviyo and lifecycle systems reading real purchase behaviour.
AccountingFinance
QuickBooks, Xero, Avalara, payouts and settlement reconciliation.
MovementShipping
Rates, labels, tracking, returns and cross-border documentation.
InfrastructureData & middleware
Boomi, Workato, Patchworks, Prismatic, custom APIs and pipelines.
ChannelsMarketplaces
Amazon, Walmart, eBay, Etsy and TikTok Shop in one inventory model.
IntelligenceAI
Applied to enrichment, search, support and operational signals.
Integration architecture
One data contract, end to end.
Every integration we build names an owner for each field, fails visibly, and reconciles on a schedule. That is the difference between one that lasts and one that becomes a manual process with extra steps.
Platforms
Platform independent by design.
We are not a reseller and take no commission on the software we recommend. That is what lets us tell you the platform is not your constraint.
Shopify Plus
Enterprise storefronts, headless builds, Admin API and bulk operations, app architecture and technical debt reduction.
Shopify
Development, support and integration for stores that have outgrown apps and spreadsheets.
Adobe Commerce
Complex B2B, multi-store estates and modernization of legacy Magento installations.
BigCommerce
Multi-storefront catalog structures and open API integration.
commercetools
Composable and headless architecture where the business genuinely needs it.
Use cases
What teams actually ask us to fix.
Engagements almost always begin with one urgent symptom. We fix that first, then sequence the rest by what is costing you most.
Inventory synchronization
One available-to-promise figure across warehouses, 3PLs and marketplaces.
Order synchronization
Checkout to ERP sales order, with returns and credits modelled properly.
Product data
Taxonomy, enrichment and syndication without a spreadsheet in the middle.
Customer data
A single customer record across commerce, support, marketing and finance.
Lifecycle automation
Flows that read real purchase, subscription and fulfillment state.
AI customer service
Agents with live order, stock, shipping and returns context.
Personalization
Recommendations that account for margin and stock position.
Search & discovery
Semantic search that understands intent, not just keywords.
AI for ecommerce
AI becomes useful when it is connected to real commerce systems.
Most commerce AI underdelivers because it cannot see stock, margin or order history. The work that makes it valuable is integration work.
PGLRO Intelligence
MonitoringCommercial signal layer
Signal coverageOrders · Margin · Stock · Returns
Response modelAlert · Explain · Recommend · Act
Inventory conflict contained
ERP available-to-promise diverged from channel inventory.
Hold allocation and reconcileRecoverable revenue identified
In-stock demand is being routed to a delayed fulfillment node.
Shift routing priorityIllustrative interface. Production thresholds, evidence and actions are configured to each business model and approval policy.
Customer service
Agents with live order, stock, shipping and returns context.
Product data
Attribute extraction, categorization and enrichment at catalog scale.
Search
Semantic discovery and recommendations that understand intent.
Operations
Demand signals, inventory anomalies and exception detection.
How engagements work
From audit to architecture.
We would rather quantify the business case with you before proposing scope. If the numbers do not justify the work, that is a useful answer.
Audit
Document the real architecture: systems, data flows, owners and every workaround in between.
Design
Define the target-state integration architecture and the decisions it has to support.
Build
Integrations and pipelines with monitoring and reconciliation from the first deployment.
Migrate
Cut over with rollback, parallel running and a reconciliation report finance will accept.
Improve
Reduce technical debt each quarter instead of accumulating it.
Guides
How we think about the work.
Written for the people who have to live with the architecture afterwards, not for search engines.
ERP integration for ecommerce
Field ownership, real-time versus batch, and the failure modes that take businesses offline.
PIM and product data systems
Why taxonomy comes before software, and where AI enrichment actually helps.
Shopify + NetSuite architecture
The five core flows, governance limits, and what we test before go-live.
AI for ecommerce
The four use cases that work today, and why the rest underdeliver.
The next system
Make your commerce stack work as one.
Bring us the architecture diagram you are embarrassed by. We will tell you what to fix first, and what it is costing you to leave it alone.